client
Pfizer

assignment
design product Web site

duties
graphic design, information design, design strategy

final product
www.accupril.com

The challenge in working on Accupril was that a design style had already been established in the products print campaign.

The solution was to incorporate that style through the use of consistent elements. The print pieces contained a basic design structure that was easy to manipulate into rows and columns. From there, and along with creative direction, I created a modular design with a persistent side navigation. The colors chosen were in the same family of the print materials, but needed more saturation. The muted tones on a monitor conveyed a somber, moody tone. Since then the Accupril team had decided to let go of the printed materials. With that change we were able to give the design some room to breathe by introducing green, which ultimately changed the quality of the design.